The notorious Swedish YouTuber Felix “PewDiePie” Kjellberg is back in the headlines again, and it’s not good news.

Now we’ve defended PewDiePie in the past:

Now yesterday he really fucked up, and there’s no way he’s explaining his way out of this one. While playing popular open world shooter PLAYERUNKNOWN’S BATTLEGROUNDS he got frustrated, and said a bad word. Maybe the worst word, depending on who you’re asking.

To summarize, he said, “What a fucking nigger. I’m sorry, but what the fuck”—What a fucking asshole.”

I bet as soon as it came out of his mouth he felt that instant sinking feeling deep in your stomach you get when you know you really screwed up.

Here is his response, a sincere apology that is currently the #1 trending video on youtube:

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